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Cisco on trying to compete with the iPad: What were we thinking?

Updated Dec 19th, 2018 8:27PM EST
BGR

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It didn’t take tech companies long to realize that nobody really wants an enterprise-centric tablet since tablets are just too gosh-darned fun to be larded up with all kinds of performance-degrading enterprise bloatware. While RIM’s BlackBerry PlayBook has traditionally been the poster boy for the perils of making an enterprise-centric tablet, Cisco also foolishly tried its hand at this endeavor when it announced the Cisco Cius back in 2010. Cisco wisely decided to kill of the Cius two weeks ago and now Network World reports that Cisco chief John Chambers admits the company should have cut its losses with the tablet at least nine months earlier. “Once you realize you’re not going to reach the volumes you need, you should just stop,” Chambers said. “We should have made our decision to exit the Cius market nine months ago.”

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Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.