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Bloomberg: Apple to hold media event September 7th in San Francisco

Updated Dec 19th, 2018 6:47PM EST

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Bloomberg has updated their report, filed yesterday, on Apple’s plans to launch a 99-cent, a la carte style, TV-show rental service for their AppleTV product. The updated report states that, “Apple plans to hold a San Francisco event Sept. 7, two weeks ahead of the start of the new prime-time TV season, to unveil the service and an updated line of entertainment products.” Bloomberg also predicts that new AppleTV hardware that runs the company’s iOS, as well as a new high-resolution iPod Touch with front facing camera, will be unveiled at the event. Typically, Apple gives the media 7 to 10 days of notice for such events. We’ll report back if the September 7th date becomes official.