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Bloomberg: Apple readying 99-cent TV show rentals

Updated Dec 19th, 2018 6:47PM EST

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Bloomberg is reporting that Apple is in “advanced talks” with News Corp., CBS Corp., and Walt Disney Co. to allow iTunes users to rent their programming for 99-cents an episode. The report reads: “The content deals would give Apple users access to some of the most-watched shows on TV and increase the appeal of its devices […] Added programming also would build on iTunes’ role as the biggest retailer of music and mobile applications, and help Apple ward off companies like Netflix Inc. and Inc., which offer their own online video services.” The move is being billed as “smart” by RBC Capital analyst David Bank, who states that rental service opens new opportunities without upsetting the “existing ecosystem.” The idea of a la carte TV does sound appealing… although we would miss live sports. What do you think? Could you replace your cable service with a per show type system, or would you miss surfing all 800 channels?



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