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BlackBerry users boycott Netflix – and Netflix probably doesn’t care

Published May 29th, 2013 10:05AM EDT
BlackBerry Boycott Netflix

Netflix apparently doesn’t think much of the BlackBerry platform. The streaming giant has created apps for various TVs, video game consoles, set-top boxes, Blu-ray players and mobile devices including the iPhone, iPad, Android phones, Android tablets, Amazon’s Kindle Fire lineup, Barnes & Noble’s Nook lineup and Microsoft’s Windows Phone platform. Netflix has not, however, built a BlackBerry app — and some BlackBerry users are furious.

“Attention All Netflix Blackberry Users: Boycott Netflix, Cancel All Subscriptions, Home and Mobile,” an angry BlackBerry user posted on CrackBerry’s forum, The Huffington Post reported. “That’s right all and when asked why are you cancelling, make damn sure you tell them cause Netflix will not be on Blackberry Devices.”

A public call for users to cancel their service is often troubling news for a company, but Netflix executives don’t appear to be losing any sleep in this particular case. As The Huffington Post notes, the forum thread calling for the boycott has about 1,000 replies and many users replied more than once. Even if each and every forum member represented in the thread canceled his or her service, the loss would make up less than 0.003% of Netflix’s user base, which currently stands at more than 36 million subscribers.

Netflix has not commented on BlackBerry users’ call to boycott its service.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.