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BlackBerry users boycott Netflix – and Netflix probably doesn’t care

Zach Epstein
May 29th, 2013 at 10:05 AM
BlackBerry Boycott Netflix

Netflix apparently doesn’t think much of the BlackBerry platform. The streaming giant has created apps for various TVs, video game consoles, set-top boxes, Blu-ray players and mobile devices including the iPhone, iPad, Android phones, Android tablets, Amazon’s Kindle Fire lineup, Barnes & Noble’s Nook lineup and Microsoft’s Windows Phone platform. Netflix has not, however, built a BlackBerry app — and some BlackBerry users are furious.

“Attention All Netflix Blackberry Users: Boycott Netflix, Cancel All Subscriptions, Home and Mobile,” an angry BlackBerry user posted on CrackBerry’s forum, The Huffington Post reported. “That’s right all and when asked why are you cancelling, make damn sure you tell them cause Netflix will not be on Blackberry Devices.”

A public call for users to cancel their service is often troubling news for a company, but Netflix executives don’t appear to be losing any sleep in this particular case. As The Huffington Post notes, the forum thread calling for the boycott has about 1,000 replies and many users replied more than once. Even if each and every forum member represented in the thread canceled his or her service, the loss would make up less than 0.003% of Netflix’s user base, which currently stands at more than 36 million subscribers.

Netflix has not commented on BlackBerry users’ call to boycott its service.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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