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Bing continues to ding Google, share of U.S. search market hits 30%

According to data collected by Experian Hitwise, Bing’s share of the U.S. search market surpassed 30% last month. Microsoft’s Bing search engine is less than two years old, but a series of key deals and increasingly effective mobile integration pushed the service’s share of the U.S. search market up nearly 6% between February and March to 30.01%. Yahoo!’s share of the U.S. market grew as well, from 14.99% in February to 15.69% in March, while Google’s share declined 3% to 64.42% for the month. Google still owns the lion’s share of the U.S. search market of course, but the Internet giant’s search engine is less effective than Bing and Yahoo! according to Experian Hitwise. The firm notes that over 80% of searches performed with Bing and Yahoo! result in a visit to a website while only 65.91% of Google searches result in a visit. Hit the break for the full press release.

Experian Hitwise reports Bing-powered share of searches reaches 30 percent in March 2011 share of searches increases 6 percent;
Google monthly share of searches at 64 percent

New York, N.Y., April 11, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011. Bing-powered search comprised 30.01 percent of searches for the month, with Yahoo! Search and Bing receiving 15.69 percent and 14.32 percent, respectively. The remaining 69 search engines1 in the Hitwise Search Engine Analysis report accounted for 5.58 percent of U.S. searches.

Yahoo! Search success rate highest for March 2011

Yahoo! Search and Bing achieved the highest success rates in March 2011. This means that for both search engines, more than 80 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 66 percent. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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