Late last month, a rumor surfaced that T-Mobile planned to absolutely wreak havoc on the wireless industry this year by offering to pay off subscribers’ early termination fees if they switch from another carrier. This rumor may have sent shock waves through AT&T because an unnamed source tells GeekWire that AT&T is planning to offer $200 to any subscriber who switches from T-Mobile… and only from T-Mobile. GeekWire says that the $200 bonus “would be in addition to up to $250 of the trade-in value of the switcher’s old device, under AT&T’s existing trade-in program,” so it sounds like AT&T really, really wants to limit T-Mobile’s ability to take away its customers. If AT&T does go through with such a move, then it wouldn’t be surprising to see Verizon shortly follow suit.
The empire strikes back: AT&T to reportedly offer $200 to T-Mobile switchers
Published Jan 3rd, 2014 7:19AM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
