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AT&T cuts BlackBerry Torch price in half; now $99.99

AT&T has slashed the price of its flagship BlackBerry smartphone in half. The BlackBerry Torch, which became available in August 2010, is RIM’s first smartphone to feature both a touchscreen and a physical QWERTY keypad. It was also the first BlackBerry to launch with RIM’s new OS, BlackBerry 6. It initially hit store shelves at $199.99 and after roughly three months, the Torch is now available for $99.99 with a 2-year contract. A price drop after this length of time is not necessarily an indication of poor sales, as several blogs have speculated, though many analysts agree that sales have been less than spectacular. At it’s new price point, which is below the magical $100 mark, AT&T clearly hopes that the BlackBerry Torch will finally spread its wings this holiday season.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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