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AT&T cuts BlackBerry Torch price in half; now $99.99

AT&T has slashed the price of its flagship BlackBerry smartphone in half. The BlackBerry Torch, which became available in August 2010, is RIM’s first smartphone to feature both a touchscreen and a physical QWERTY keypad. It was also the first BlackBerry to launch with RIM’s new OS, BlackBerry 6. It initially hit store shelves at $199.99 and after roughly three months, the Torch is now available for $99.99 with a 2-year contract. A price drop after this length of time is not necessarily an indication of poor sales, as several blogs have speculated, though many analysts agree that sales have been less than spectacular. At it’s new price point, which is below the magical $100 mark, AT&T clearly hopes that the BlackBerry Torch will finally spread its wings this holiday season.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.