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Apple’s iPad loses market share in Q4 to… the BlackBerry PlayBook?

It looks like one of our favorite tablets finally managed to put a dent in Apple’s market share. Apple posted the second most profitable quarter in U.S. history late last year, and it managed to move a record-setting 15.4 million iPads between October and December. While the rest of the world was buying up iPads at an incredible rate, however, a number of consumers in Canada were turning their attention to the home-grown BlackBerry PlayBook tablet instead, Globe and Mail reports. Market research firm Solutions Research Group conducted a survey of 1,000 Canadian consumers and determined that the PlayBook’s market share grew to 15% in the fourth quarter last year, up from just 5%. During the same period, Apple’s share of the Canadian tablet market fell from 86% to 68%. The deep discounts on RIM’s PlayBook tablet ahead of the holidays are credited for the market share boost, but the findings further illustrate market demand for a quality tablet that is affordable. RIM will have competition if it hopes to aim for lower price points in the future, however — Amazon’s Kindle Fire is a big hit at $199 and Apple is expected to shave at least $100 from the price of its iPad 2 when the next-generation iPad 3 launches next month.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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