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Apple’s iPad loses market share in Q4 to… the BlackBerry PlayBook?

Updated Dec 19th, 2018 7:46PM EST

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It looks like one of our favorite tablets finally managed to put a dent in Apple’s market share. Apple posted the second most profitable quarter in U.S. history late last year, and it managed to move a record-setting 15.4 million iPads between October and December. While the rest of the world was buying up iPads at an incredible rate, however, a number of consumers in Canada were turning their attention to the home-grown BlackBerry PlayBook tablet instead, Globe and Mail reports. Market research firm Solutions Research Group conducted a survey of 1,000 Canadian consumers and determined that the PlayBook’s market share grew to 15% in the fourth quarter last year, up from just 5%. During the same period, Apple’s share of the Canadian tablet market fell from 86% to 68%. The deep discounts on RIM’s PlayBook tablet ahead of the holidays are credited for the market share boost, but the findings further illustrate market demand for a quality tablet that is affordable. RIM will have competition if it hopes to aim for lower price points in the future, however — Amazon’s Kindle Fire is a big hit at $199 and Apple is expected to shave at least $100 from the price of its iPad 2 when the next-generation iPad 3 launches next month.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.