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Kindle Fire demand cooling off? Amazon sales charts say otherwise

Following what Amazon reported to have been a huge holiday season for the company’s debut tablet, demand for the Kindle Fire has slowed according to new claims. Citing unnamed sources from within Amazon’s component supply chain, DigiTimes on Friday stated that Amazon’s tablet orders with original device manufacturers have been cut in half from roughly 6 million tablets in the fourth quarter last year to 3 million units this quarter. The Kindle Fire had a hot holiday season so a drop-off in orders is expected in the quarter that follows, though it is unclear if a 50% decrease in device orders is industry standard. What is clear, however, is that Amazon — one of the largest electronics retailers in the country — is still selling plenty of Kindle Fires. We reviewed the Kindle Fire in November and called it a clear winner that would top Amazon’s best-selling electronics list for quite some time. Now, more than two months after being released on November 15th last year, the $199 Kindle Fire tablet still holds the No.1 spot on Amazon’s best-sellers list.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.