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Check out this incredibly cool GIF of Apple’s website in 1997

Updated Dec 19th, 2018 8:57PM EST
Apple Website 1997 GIF

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Apple has come a long way since the dark days of the mid-’90s, when it very nearly went bankrupt. And if you want to see just how far Apple has come, then you need look no further than this awesome GIF posted on that has preserved Apple’s website exactly as it looked in 1997. As you’ll see below, the company’s main page has undergone a pretty drastic overhaul in the past 18 years, and it’s all been for the better.

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While we associate Apple’s homepage these days with showing off the latest iPhone or the Apple Watch, back in the late ’90s Apple’s big deal was its new line of iMac desktop computers.

We remember when we first saw the new iMac in the late ’90s. We really liked its unique and eye-catching design, but of course we never thought of picking one up because, well, it was a Mac and nobody writes software for Macs anymore. Plus, just one mouse button? What were they smoking in Cupertino?

While Apple’s 1997 iMac didn’t set the world on fire, it did serve notice that Apple wasn’t just going to lay down and die as we all thought it would. The rest, as they say, is history.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.