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Apple reportedly considering Waze acquisition to help fix iOS Maps app

Apple Wave Acquisition

Less than a month after rumors of a potential TomTom acquisition swirled, Apple (AAPL) is now reportedly considering a buyout of social navigation startup Waze in an effort to improve its much-maligned Maps application. TechCrunch reported on Wednesday that “there are rumours flying around that Apple is sniffing around Waze with a view to a possible acquisition,” though the source of the rumors is unclear. A similar report was published by Israeli news site NewsGeek.

Waze, which currently provides some data to Apple for use in its iOS Maps app, utilizes user-submitted data to enhance its free navigation service available for iOS, Android and other platforms. Waze CEO Noam Bardin has been vocal about the quality of Apple’s mapping solution in the past, having said previously that Apple chose some of its mapping partners poorly, resulting in “the lowest, weakest data set.”

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.