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Apple exec spills more details about the Apple Watch’s release date

Updated Dec 19th, 2018 8:53PM EST
Apple Watch Release Date Spring 2015
Image: Apple Inc.

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Apple’s first smartwatch is launching in early 2015, according to what the company said in the past, but it looks like one Apple executive has now offered a more specific launch window for the Apple Watch.

FROM EARLIER: Video: You can get Apple’s gorgeous Apple Watch interface on your iPhone right now

9to5Mac received a supposed transcript of a video message to Apple retail store employees from Angela Ahrendts, Apple’s senior vice president of retail and online stores. Ahrendts supposedly said in the note that the Apple Watch will be available beginning this spring.

“[You] guys were hired because you’re the best people in the world,” the message reads. “And you know how to service customers, but we are sprinting a marathon right now, and it’s not going to stop. Right? We’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring. So, I just, I really wanted to say, stop for a moment, take a breath. Realize that every customer you touch — and again I know you know this, but you’re really busy — so just every customer that you touch, how do you make sure that they will walk away feeling very different, very positive, than before they walked into that store or they interacted with you?”

Recently, reports suggested Apple may be eying next year’s Valentine’s Day for the Apple Watch, but Ahrendts’ remarks seem to rule out that date. As 9to5Mac points out, the next Chinese New Year is on February 19th, therefore after Valentine’s. And of course spring starts on March 20th, 2015.

The part of the leaked video memo transcript that contains the above message follows below.


Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.