Inside sources familiar with Apple’s plans tipped The New York Times that games will be a primary selling point for the new
But Apple isn’t necessarily going after traditional games who are interested in console-grade games like the ones available on the Xbox One or the PS4 – or, at least, not at first.
Instead, the company seems interested in targeting people who are looking for a mobile-like social gaming experience that’s already available on the smartphone and tablet.
That’s not to say the new
“I think Apple’s going to create a big new category in gaming, one that others have tried and failed to create before,” technology research firm Jackdaw Research chief analyst Jan Dawson. “What the
Game executives and analysts don’t expect Apple to win hardcore Xbox One and PS4 owners, the report goes on to say, but there certainly seems to be a place for this type of device in the living room, and Apple is going for it.
“No company has done more for the digital man-machine interface than Apple,” founder of Electronic Arts and 3DO Trip Hawkins said. “They’ve warmed up to games and are a worthy candidate to win the family room in the next decade though the competition and inertia are epic.”
Apple will announce the new