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Apple looking to re-invent online shopping?

Updated Dec 19th, 2018 5:59PM EST

Ever the innovative commercial presence, it looks like Apple is moving towards overhauling the traditional online retail experience. According to MacNN, the company is looking into ways of  “Enhancing Online Shopping Atmosphere”. According to a patent filed under the same name, Apple is looking towards engineering a shopping environment distinct from today’s “Sterile and isolating” web commerce experience. There’s no word whatsoever on any specifics, but MacNN is speculating that Apple might be trying to shift towards a Second Life-style online store, where customers can virtually explore Apple products and interact with Mac specialists from the comfort of their own home. This will remain in the “rumor pile” for the time being, but we certainly wouldn’t oppose a more friendly online retail experience should it happen to come our way.


Born with a cell phone in one hand and a tablet in the other, Josh Karp has followed his love of technology through to the present day. As a Special Correspondent at BGR, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eight years of experience covering the wireless industry.