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Apple files for ‘iWatch’ trademark

Updated Oct 30th, 2013 2:56PM EDT

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As Apple shares hover around the $400 mark, investors continue to look for signs the company will innovate and tackle new growth markets before confidence is restored. Among the new devices Apple will reportedly launch in the near future is a connected wrist watch rumored to be called the “iWatch,” which would mark Apple’s entrance into the emerging wearable computing market. Dozens of reports suggest an iWatch is imminent, and now it has been discovered that Apple recently filed documents in an effort to trademark the name “iWatch” in Japan, Bloomberg reported. This is the second country in which Apple has attempted to trademark the name — the first was Russia — and it is the most solid evidence yet that the company plans to launch a smartwatch in the future.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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