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Is the iPhone 5c a dud? WSJ says Apple is slashing orders

Published Oct 16th, 2013 8:00AM EDT
Apple iPhone 5c Orders Cut

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The iPhone 5c is starting to look like the closest thing to a hardware flop that Apple has released in a while. Unnamed sources tell The Wall Street Journal that Apple will cut fourth-quarter manufacturing orders for the iPhone 5c, a move that the Journal says raises “concerns about weaker-than-expected demand and its pricing strategy for the device.” Among other things, the Journal’s sources say that manufacturer Pegatron will see its 5c orders cut by 20% while Hon Hai will see its orders cut by a third. The general consensus among analysts so far has been that Apple’s slightly lower-cost iPhone 5c was not priced aggressively enough to appeal to most consumers in emerging markets, and both American and Chinese retailers have already started hacking 5c prices in a bid to move more units just weeks after its release.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.

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