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Apple iPad 3 to launch at current price points as iPad 2 is discounted, discontinued

Apple is expected by many to break from its typical cycle of releasing new mobile device models annually when it launches the iPad 3 ahead of the holiday season this year. The new iPad model will supposedly feature a high-resolution Retina Display, and earlier reports suggested that the new tablet would be an “iPad Pro” model that would compliment the iPad 2 rather than replacing it. A new report from Taiwan Economic News claims that Apple’s third-generation iPad could launch at the iPad 2’s current price points, however, and Apple will then discount the iPad 2 in order to clear inventory. Apple’s original iPad models were discounted by $100 each — and by as much as $300 by third-party retailers — following the launch of the iPad 2, and Taiwan Economic News cites anonymous industry executives in claiming that Apple may use a similar formula to clear iPad 2 inventory once the next-generation tablet launches. The report also notes that Apple’s iPad 3 will launch “by this Thanksgiving or next year.”

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.