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Major new details spill out about Apple’s top-secret car

Updated Feb 19th, 2015 7:52PM EST
Apple Car Self Driving

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It’s amazing how quickly the Apple Car story has gone from insane rumor to established fact. Following both The Wall Street Journal and The Financial Times, Reuters has now come out with its own report that offers some key new details about Apple’s top-secret Applemobile project.

FROM EARLIER: Apple’s car project is real and it could be spectacular

Among other things, the report confirms that Apple is actually interested in building its own car instead of just creating car-centric software as Google is doing with its driverless car project. And speaking of driverless cars, the report says that the car Apple is working on will be self driving, so it sounds like the project is just as ambitious as one of Google’s “moonshots.”

Reuters’ source also says that “Apple is gathering advice on parts and production methods… adding that Apple appeared not to be interested in combustion engine technology or conventional manufacturing methods.”

Any Applemobile will likely be an electric car of some kind, especially given Apple CEO Tim Cook’s dedication to expanding the use of greener energy. And now that we know Apple really is working on a car, it puts recent revelations about Apple and Tesla being in fierce competition for employees in a completely new light.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.