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Analyst says iPad will continue to dominate tablet market, minimal impact on PC sales

Updated Dec 19th, 2018 7:18PM EST
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Sanford Bernstein analyst Stacy Rasgon on Thursday issued a 49-page paper focused on the current and future markets for consumer tablets. Rasgon credits Apple with birthing the market, and he believes the iPad will continue to dominate indefinitely, noting that Apple managed to sell 19.5 million iPads in its first year of availability — twice the amount of netbooks and three times the number of iPhones sold in the same period of time. With its iPad business alone, “Apple has created a company the size of EMC in one year,” Rasgon writes. Like countless analysts before him, Rasgon sees the tablet market exploding over the next few years, with annual sales growing to 215 million units by the end of 2015. “We have never seen such a high purchasing intent for a new category in the past,” Rasgon notes, referencing a Bernstein survey indicating 20% of consumers plan to purchase a tablet in the next 12 months. He also says PC vendors don’t have to be overly nervous, since there will be minimal PC cannibalization resulting from the coming tablet boom.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.