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It’s official: Amazon Prime price will increase by 25% next week

Published Mar 13th, 2014 8:35AM EDT

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Bad news, Amazon customers: the cost of Amazon Prime goes up next week. After batting around the idea of increasing the annual cost of its Prime subscription service by as much as $40, Amazon finally settled on a slightly lower figure. As of next week, Amazon Prime will cost $99 per year instead of $79, CNBC reported.

The company is encouraging customers to sign up for Prime within the next seven days in order to lock in their first year of service at the current $79 rate.

Amazon Prime allows subscribers to access a library of streaming TV shows and movies, and it also affords free 2-day shipping on applicable orders. For current Prime subscribers, it looks like the existing rate of $79 per year will not be grandfathered, and Prime subscriptions will jump to the new $99 rate when it comes time to renew them.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.