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Amazon’s Fire Phone is officially as big of a flop as the Facebook phone

Published Sep 8th, 2014 8:45PM EDT
Amazon Fire Phone Price Cut $0.99

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We already knew that Amazon’s Fire Phone was doing very poorly but now it’s reached a grim milestone that’s reminiscent of the HTC First, a.k.a., the Facebook phone. Per Business Insider, Amazon has now slashed the price of the Fire Phone down to just $0.99 with a two-year contract with AT&T. This price cut comes less than three months after its official release, when it came out priced at $199.99 with a two-year contract from AT&T. For perspective, the HTC First got slashed from $99.99 on contract to $0.99 on contract just a month after its unveiling, so at least the Fire Phone hasn’t bombed quite that quickly.

RELATED: A flop for the ages: Fire Phone estimated to have sold 35,000 units at most

There are many likely reasons for the Fire Phone’s failure — the device was released in a crowded market where consumers are already overwhelmed with choices, it didn’t offer any truly compelling features outside of a gimmicky 3D display, it was an exclusive to AT&T and it wasn’t priced competitively for a new market entrant.

While this doesn’t mean Amazon is finished in the smartphone market, it does mean the company will probably make some very different decisions when it releases a next-generation model, especially when it comes to making the device a carrier exclusive.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.