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Amazon could 'easily' sell 3-5 million Android tablets in Q4, analyst suggests

Updated Dec 19th, 2018 7:27PM EST

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According to a report issued by Forrester Research on Monday, Amazon could “easily” sell between 3 and 5 million tablets during the fourth quarter of this year if it prices the tablet “significantly” below the iPad and can meet customer demand. “Thus far, Apple has faced many would-be competitors, but none have gained significant market share,” Forrester Research analyst Sarah Rotman Epps wrote. “Not only does Amazon have the potential to gain share quickly but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor.” The online retailer has yet to announce its tablet, but BGR exclusively reported that Amazon has two Android-powered models coming down the pipeline, including an entry-level dual-core “Coyote” tablet and an NVIDIA quad-core Kal-El-powered “Hollywood” slate. “If Amazon’s Android-based tablet sells in the millions, Android will suddenly appear much more attractive to developers who have taken a wait-and-see approach,” Epps added. According to a report issued on Friday, Amazon’s success could be driven by its effort to undercut the price of Apple’s iPad by “hundreds” of dollars.