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Amazon just kicked off a massive holiday sales event: Everything you need to know

Published Nov 1st, 2019 10:36AM EDT
Black Friday 2019 Amazon
Image: Newscast/REX/Shutterstock

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What, you thought you were going to have to wait for Black Friday for all the huge holiday sales to kick off? Fat chance! Retailers push the start of their holiday sales earlier and earlier each year, and in 2019 they could barely even wait for November to arrive before launching their early Black Friday sales. You’ll find plenty of big sales events around the web right now, but there is obviously no bigger sale than the one being hosted by the nation’s top online retailer.

That’s right, Amazon just launched a massive early holiday sales event with more deals than you’ll know what to do with, and you’ll find everything you need to know right here in this post.

First, the TL;DR version: Head to Amazon’s huge holiday deals hub to check out all the best deals the site is offering each day from now through the start of Black Friday week. If you want to know all the nitty-gritty details, Amazon’s full announcement is below so you can hear everything straight from the horse’s mouth. Now if you’ll excuse us, we’re going to grab some of these killer deals before they disappear.

The holidays are here! Beginning today, you can visit Amazon’s Holiday Store to discover everything you need (and more) to ring in the season with a smile. Whether you’re decking the halls with festive décor, winning an ugly sweater contest, or even just playing, “All I Want for Christmas is You” – Amazon has you covered, however you choose to celebrate.

We’re offering savings all season long, with new deals all day, every day, this holiday season. For added – and early – savings, customers can shop special deals and deep discounts on top products across fashion, toys and home starting today through Nov. 21 at With Amazon’s continued commitment to low prices and savings throughout the season, on top of fast and free delivery options from just a few hours to one day, you can spend less time shopping and more time with the ones you love. Plus, customers can opt for even more convenience and have presents gift wrapped and sent directly to loved ones without any hassle, or choose from a variety of festive designed gift cards to Amazon as well as other retailers, restaurants and more just by visiting and You can even get a one-time $15 promotional credit when you purchase $50 or more in Amazon Gift cards. Limited to first-time gift card customers.

To jump right into holiday shopping and support your favorite charitable organization at the same time, simply visit By starting with, you’ll find the same Amazon experience, with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible products to a charity of your choice. Thanks to our customers, Amazon has donated more than $140 million to charities through AmazonSmile.

Here’s a peek at what’s new this year and how we’re making holiday giving (and giving back) easier than ever.

Curated Gift Guides

Customers can browse our biggest-ever selection of curated gift guides from FashionToysElectronicsHomeLuxury BeautyActive Lifestyle, and more. Each Amazon gift guide features a variety of the newest and most popular products for kids from one to ninety-two. And, select toys, electronics, books, Amazon Devices and more will be available to shop in person at Amazon Books and Amazon 4-Star locations. Find a store near you

Fashion Gift Guide

This year’s Fashion Gift Guide is the most stylish yet, with covetable presents for everyone on your list. The guide highlights must-have gifts to give (and to get), including glittering earrings and super-soft sweaters for her; rugged boots and flannel essentials for him; festive pajamas for the whole family; and magical wonders for little ones—like fuzzy Cubcoats and Disney favorites. Our editors curated the ultimate list of our Top 100-ish gifts, including the latest from adidas, Levi’s, Carhartt, Champion, and more, and exclusive new styles from Amazon brands like Daily Ritual, Goodthreads, and Amazon Essentials. We’re also excited to highlight hand-picked gifts from Something Navy’s Arielle Charnas, Pink Peonies’ Rachel Parcell, and Refinery29. And for the first year ever, Amazon produced a holiday look book, “Holiday Together,” which arrives in homes next week and features trending influencers Louise Roe, Ayana Iman Gibbs and Tylynn Nguyen, and their respective families in all of our favorite holiday looks, including weekend getaway essentials, festive party attire, and cozy holiday morning must-haves.

Holiday Toy List

With the Holiday Toy List, you have access to more than 26,000 toys that are new or exclusive this holiday season, with a selection of our favorites available at This is our biggest toy list yet with over 1,700 top products from brands like L.O.L. Surprise!, LEGOHasbro GamingHot Wheels, and Melissa & Doug. Fans of all ages will find the hottest products of their favorite characters from Star WarsFrozen 2, andPaw Patrol. Toys available exclusively on Amazon include the  L.O.L. Surprise! Winter Disco Bigger SurpriseFurReal PlumFisher-Price Wonder Makers Starter KitRavensburger Minecraft, and so much more. To get into the holiday spirit, Prime members can watch their favorite B.B.s in the new Amazon Kids Original L.O.L. Surprise! Winter Disco Special, available exclusively on Prime Video, starting today. Finally, you can get crafty with cardboard – check out and help the kiddos make a wearable polar bear, dinosaur and more costumes with Amazon boxes and a few household items!

Electronics Gift Guide

The Electronics Gift Guide features more than 1,000 of this holiday season’s most sought-after tech products to help you find the perfect gift for everyone in your life, from the passionate photographer to the gadget geek. Discover the hottest electronics from brands like Apple, Bose, Samsung, Sony, and HP, along with the latest Echo, Kindle, and Fire TV devices. You can filter products by category or shop from 12 interest areas, including Under $100 featuring the Bose SoundLink Micro Bluetooth® SpeakerGaming featuring the Nintendo Switch, and New & Noteworthyfeaturing new products and curated tech from emerging brands with Amazon Launchpad. While shopping the Electronics Gift Guide, you can also view deals, live product demonstrations, and more.

Home Holiday Guide

The Home Holiday Guide brings together more than 4,000 thoughtfully-curated items, from holiday décor to the perfect stocking stuffers, cookware to sofas, bedding essentials to espresso makers and more. You can shop exclusive collections found only on Amazon like Rivet and Stone & Beamor discover the perfect gifts for everyone on their list from 11 curated themes like Top 100 Home Gifts, Kitchen Gadgets, Smart Home, Stocking Stuffers, Gift Wrapping Essentials, Pets, Amazon Handmade Gifts from local Artisans, and more. Additionally, new this year, you can browse five curated pages of holiday prep essentials to help ease the stress of hosting, entertaining, and decorating for the holidays. Lastly, you can shop influencer-inspired picks from Martha StewartChef Dominique Ansel, and Refinery 29.

Mariah’s Must Haves

New this year, Amazon teamed up with award-winning singer and songwriter Mariah Carey to give fans a sneak peek into how she celebrates the holidays. You can now explore Mariah’s Must Haves, a guide filled with items Mariah personally uses, as well as gifts and finds uniquely inspiring during the holidays, from a karaoke machine to the perfect wine glass. Mariah’s hand-selected gifts are curated from dozens of brands across Amazon, including new and upcoming selection from Amazon Launchpad. Mariah’s Must Haves celebrates the 25th anniversary of her Christmas classic, “All I Want for Christmas is You,” the most streamed holiday single in the U.S. on Amazon Music in 2017 and 2018.

Books: One Size Fits All

Later in the month, the Amazon Books Editorial Team will unveil the Best Books of the Year, a great place to discover books for everyone on your list. The annual list features the Top 20 books of the year, as well as the top picks across various categories, including literary fiction, mystery and thriller, biography, cookbooks, children’s and young adult. There’s also a books gift guide to help you do your holiday shopping and Celebrity Picks to get you excited to give the gift of reading this season. Or start shopping immediately from Amazon’s Best Books of the Month lists, or visit any Amazon Books or Amazon 4-star location to pick up your favorites.

Give Back and Deliver Smiles

Amazon is committed to delivering smiles to customers, communities and charities, and we offer convenient ways for you to join in paying-it-forward, including AmazonSmile and Charity Lists. You can support your favorite charitable organization when you shop – just start at, and shop Amazon’s wide selection of deals and low price items, receive fast and free delivery options, and more, with the added bonus of Amazon donating a portion of the purchase price of eligible products to a charity of their choice. Thanks to our customers, AmazonSmile has donated more than $140 million to charities through AmazonSmile.

Charity Lists – which launched last holiday season – gives charitable organizations an easy way to create lists of products they need while providing customers a convenient way to donate items directly to these charities. Customers can shop thousands of Charity Lists by visiting, with new charities joining all the time.

Shipping & Delivery Made Easy

This holiday season, Prime members have ultra-fast and free delivery options from One-Day to Same-Day to just a few hours – with no minimum purchase amount – to receive gifts, festive décor, or must-have grocery items and ingredients, delivered to your door, garage or even your car faster than ever. These delivery options are not only convenient for customers—they’re better for the planet because One-Day and Same-Day deliveries ship from local fulfilment centers so they travel shorter distances and generate less carbon emissions. To sign up for a free 30-day trial and to learn more about Prime, customers can visit  Prime members and all Amazon customers in 900 cities and towns across the country can also can also take advantage of Amazon Hub Locker or Amazon Hub Locker + for easy and convenient delivery to a secure, self-service kiosk or secure, staffed pickup and return location. All customers can also shop on Amazon and receive free shipping on more than 100 million items.

Ultra-Fast and Free Grocery

Now Prime members get free and fast grocery delivery from Amazon Fresh and Whole Foods Market. Selection includes a variety of products for all your holiday needs from meat to, seafood, produce, snacks, and household essentials, with options for fast one- and two-hour delivery windows. Prime members who live in one of the more than 2,000 cities and towns where grocery delivery is available can request an invitation to shop Amazon Fresh or Whole Foods Market delivery and can learn more at

Support Small Businesses

More than half of the items sold in Amazon’s stores worldwide are from small and medium-sized businesses – and last holiday season was the best-ever for these sellers. This holiday season, you can support small businesses by casting your vote in the first-ever Small Business Spotlight Awards. Voting closes on November 8. Visit to learn more.

To support small businesses throughout the year, customers can shop more than 2.5 million products from nearly 30,000 U.S. small and medium-sized businesses on To discover innovative products from emerging brands, customers can visit To shop a variety of products crafted by local Artisans, customers can check out

Convenient Shopping

Amazon continues to make customers’ lives easier with even more ways to shop this season, whether online, from the free Amazon App or by asking Alexa. Spanish speakers can browseñol and – new for this holiday season – shop via Alexa using Spanish language or multi-lingual mode on supported Echo and Alexa Built-in Devices.

All customers can “Watch a Deal” to receive notifications on their mobile device when deals are about to go live – that way, you’ll never miss a deal. Alexa makes it easy to find the top deals every day, simply ask, “Alexa, what are my deals?” Plus, Prime members can take advantage of Prime Early Access and receive 30-minute early access on thousands of Lightning Deals this holiday season, including deals starting today.

Celebrate the Holidays with Prime Video

Customers can celebrate the holidays all season long with the Prime Video Holiday Collection and catch up on movies the whole family will enjoy. This collection highlights many movies included with Prime such as the signature holiday classic It’s A Wonderful Life, along with new favorites such as Mariah Carey’s All I Want for Christmas Is YouThe Snowy Day and Pete the Cat: A Groovy New Year. Prime Video also has countless holiday movies for rent or purchase including ElfHome AloneLove Actuallyand Polar Express. Prime members can also subscribe to premium and specialty channels and watch even more holiday favorites.

Prime members can also rent newly released Disney and Pixar’s Toy Story 4 for just $2.99, available through November 7th. Prime members save 40% or more on popular movie rentals, with new deals going live every Friday. Visit to learn more.

Alexa, Make the Holidays Easier

From simply saying, “Alexa, turn on the Christmas tree,” to setting a timer for your holiday feast, Alexa can make the holidays more delightful. Start your holiday planning with Alexa by asking her to add items to your shopping list. Once you find the perfect gift, ask Alexa to remind you to order it. Be sure to keep an eye on big holiday deal days like Black Friday and Cyber Monday to get amazing deals. Then, to track your holiday orders with Alexa, just ask, “Alexa, where’s my stuff?”

New this holiday season, customers can even ask Alexa to change the topic when holiday gatherings get stressful. Just say, “Alexa, change the subject,” and she will provide a family-friendly topic to quell any disagreements at the dinner table. Plus, this year, get ready for holiday gatherings and watch episodes of Food Network TV shows on your Echo Show. And, Food Network Kitchen subscribers can take a live or on demand holiday cooking class with Food Network chefs like Bobby Flay – just say “Alexa, show me cooking classes from Bobby Flay” to get started. Customers can also ask Alexa to suggest games to keep guests entertained, recipes that will satisfy your holiday guests, and much more.

As always, Amazon Music is the source for hundreds of holiday playlists, including “Holiday Lights,” “Christmas by the Fireplace,” and activity-based playlists including “Music for Wrapping Gifts,” and “Music for Baking Christmas Cookies.” And of course, the “Holiday Favorites” station on Amazon Music is consistently #1 during the holidays. To get the party started, simply ask “Alexa, play holiday music,” in the Amazon Music mobile app for iOS and Android, and on all Alexa-enabled devices.

Early Deals, Deep Discounts and More

To jump start the holiday season, we’ll kick off November with special, early holiday deals starting today through Nov. 21 including savings on seasonal styles from Amazon Fashion (Nov. 1-3), followed by a weekend of deals on buzz-worthy toys (Nov. 8-10), and then festive holiday home prep (Nov. 15-17), in addition to new deals all day, every day, throughout the holiday season. Plus customers can look forward to even more ways to save with deep discounts during Black Friday and Cyber Monday. Just visit to learn more.

Customers can find early deals and savings throughout the month of November, including:

Amazon Fashion


  • Save on fall favorites for the family from Amazon Brands, including Amazon Essentials, Goodthreads, and Daily Ritual
  • Save up to 40% on select must have fashion products from Rebecca Taylor, Hugo Boss, and more
  • Save up to 40% on coats from Levi’s, Tommy Hilfiger, and more
  • Save up to 70% on top watch brands, including 50% off Fossil watches
  • Save 55% on Dearfoams slippers
  • Save up to 40% on Lucky Brand clothing and footwear
  • Save up to 50% on Carhartt men’s workwear
  • Save up to 40% on women’s party dresses from Dress the Population, Adrianna Papell, and more
  • Save up to 30% on Cole Haan men’s and women’s footwear
  • Save up to 20% on Sperry footwear
  • Save up to 20% on Hush Puppies footwear
  • Save 30% on Tommy John underwear
  • Save up to 30% on Burt’s Bees Family Jammies
  • Save up to 30% on The Children’s Place clothing
  • Save up to 30% on Marvel books, clothing, toys and more

Toys & Games:

  • Save up to 30% on holiday toy favorites, including Nerf, Baby Alive and Hasbro Games
  • Save up to 30% on your favorite Funko Pops
  • Save up to 30% on dolls and plush, including Hairdorables, Cry Babies and Hatchimals
  • Save up to 30% on puzzles and family games from Ravensburger
  • Save up to 30% on Marvel toys, apparel, bedding and more
  • Save up to 30% on arts and crafts from Crayola

Amazon Home


  • Save up to 30% on home storage and organization from AmazonBasics and Ravenna Home
  • Save up to 30% on home décor from Rivet and Stone & Beam
  • Save up to 30% on select Classic Brands mattresses and furniture
  • Save up to 30% on select Christopher Knight furniture
  • Save up to 30% on select Leesa mattresses
  • Save 15% or more on select dining, office and bedroom furniture
  • Save on Cricut cutting machines
  • Save up to 20% on LG Stick Vacs
  • Save up to 30% on De’Longhi heaters and coffee machines
  • Save 30% on InstantPot pressure cookers
  • Save up to 30% on Thanksgiving dinner tools from Hamilton Beach

Consumer Electronics:

  • Fire TV Edition Smart TVs starting at just $114.99
  • Save on select Samsung, TCL and Sony TVs
  • Save on headphones from top brands
  • Save on select LG products
  • Save big on Arris routers and modems
  • Save up to 30% on Netgear products
  • Save on Samsung monitors, PCs and tablets
  • Save on SanDisk and WD SSDs
  • Save on Garmin Instinct, Instinct Tac, Fēnix 5 and Quatix5
  • Save big on select Canon and Panasonic camera products
  • Save on select Sharpie and Paper Mate pens
  • Save on select HP printers, including $50 off the HP Tango Printer
  • Save up to 40% on Brother printers

Smart Home & Home Improvement


  • Save up to 30% on select Blueair Air Purifiers
  • Save $80 on a SimpliSafe Wireless Home Security System
  • Save up to 40% on the Ecovacs N79W+ Robotic Vacuum Cleaner
  • Save up to 29% on the D4, D6 and D7 Neato robotic vacuums
  • Save on select TP-Link Wi-Fi Routers
  • Save up to 20% on Moen kitchen and bathroom products
  • Save up to 35% on the Chamberlain MyQ Smart Garage Hub
  • Save $60 on the Firstbuild Sonic Opal Ice Maker
  • Save 20% on select Daewoo Top Mount Refrigerators
  • Save up to 30% on Avalon Water Coolers
  • Save 15% on the NewAir 120 can Beverage Center


  • Save on Disney Baby Mickey Mouse Jack-In-The-Box Musical Baby Toy
  • Save on Lamaze Disney/Pixar Toy Story Jessie Stroller Toy
  • Save on Playgro Stella Unicorn Toy
  • Save on Lamaze Disney/Pixar Jack Jack Stroller Toy

Beauty, Health & Personal Care


  • Get 23andMe Health + Ancestry Service at its best price of the year – 50% off all November long
  • Save up to 35% on household essentials
  • Save up to 30% on baby essentials
  • Save up to 30% on shave and hair care products from top brands
  • Save on the Philips Sonicare DiamondClean Smart Electric, Rechargeable Toothbrush

Luxury Beauty:

  • Save on Nanette Lepore Eau-De-Parfum Spray
  • Save on English Laundry Cambridge Knight Eau De Parfum

Lawn & Garden


  • Save 30% on Cuisinart grills and accessories
  • Save up to 30% on holiday inflatables from Gemmy
  • More than 15% off select SaluSpa and Bestway inflatable hot tubs
  • Save up to 15% on Oakland Living firepits, outdoor furniture, dining sets, umbrellas, and more
  • Save up to 25% on a Generac pressure washer and select portable inverter generators
  • Save 10% on select outdoor patio furniture sets by Oakville Outdoor

Sports & Outdoors

  • Save up to 25% on Schwinn fitness equipment
  • Save 20% on Blackhawk tactical hunting accessories
  • Save 15% on Primos archery hunting accessories
  • Save up to 20% on Kershaw knives
  • Save $99 on the Fat Cat Original 3-in-1 7-Foot Pockey Game Table
  • Save $5 on TaylorMade TP5x Golf Balls
  • Purchase 2-Dozen Callaway Chromesoft Golf Balls for $70
  • Save 30% on select Stanley products

Amazon Payments


  • Get a $15 promotional credit when you purchase $50 or more in Amazon Gift Cards. Limited to first-time gift card customers.
  • Amazon Cash: Get a $5 Amazon credit when you add $20.  Limited to first-time Amazon Cash customers.
  • Amazon Prime Credit Cards: Amazon Prime Rewards Visa Signature Cardmembers and Amazon Prime Store Cardmembers with an eligible Prime membership will receive 15% back on Electronics bestsellers on from 11/1 to 12/22.

Prime Video


  • Prime members can rent newly-released Disney and Pixar’s Toy Story 4 for just $2.99, available through November 7th.
  • Prime members save 40% or more on popular movie rentals, with new deals going live every Friday. Visit to learn more.


: Woot! offers daily deals on customers’ favorite brands and free shipping for Prime members; this month, customers can kick-start their holiday savings with up to 55% off Saucony shoes and 38% off a Ninja Blender Duo

Audible: For a limited time, new members save 53% on the first 3 months of an Audible membership at $6.95 a month; additional offers to be announced through the holiday season

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.