Lest anyone wasn’t clear about why it’s called the Streaming Wars for a reason,
It’s something of an evolution from Disney’s original position on this matter, which was to issue a blanket ban on ads related to any competitor of Disney+. Meanwhile, this also follows recent comments from
“What Netflix is doing is making content to support a platform,” Iger told a New York Times reporter. “We’re making content to tell great stories. It’s very different.”
That’s in line with similar recent public remarks from
Of course, there’s an element of bombast and exaggeration in comments like those. Does Stranger Things strike any of you as fitting in with that line of making something just to make it? Of course not. It’s a fantastic series — something of a phenomenon, even. And you can point to a slew of additional examples like that on Netflix. Nevertheless, here we are, on the precipice of serious competition between Netflix and one of the most storied brands in the history of the entertainment industry. It will be fascinating to watch, almost as interesting as the content both services will use to try to keep you hooked.