If you were watching Game 3 of the NBA Finals last night, you might have seen one of the first television ads for Apple Music. With its release just weeks away, Apple has kicked off the marketing campaign for its music streaming service by releasing three ads, all of which are available to watch on the company’s YouTube page.
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The first ad is the longest of the bunch, one which you’ve already seen if you were watching the WWDC 2015 keynote on Monday. In the ad, Trent Reznor explains the purpose behind Apple Music: “a place where music can be treated less like digital bits, and more like the art it is.”
If you want a quick overview of every Apple Music feature, it’s worth watching the first ad:
https://www.youtube.com/watch?v=Y1zs0uHHoSw
The next ad highlights Beats 1, the 24/7 worldwide radio station that will be available exclusively through Apple Music. Apple knew it was going to need more than a wide selection of artists to convince users to drop their current services (or pay $9.99 a month for the first time), and Beats 1 is an interesting gamble that has a great deal of potential:
https://www.youtube.com/watch?v=BNUC6UQ_Qvg
Finally, in the most supercilious ad of all, Apple walks us through the history of music from 1888 to the present day, all of which has apparently been leading up to the launch of Apple Music. Because of course it has:
https://www.youtube.com/watch?v=9-7uXcvOzms
Once you’re done watching all the videos, read why one of our editors has his share of doubts about Apple Music.
