Apple’s artist-driven music network “Ping” was basically dead on arrival, but Twitter thinks it has what it takes to make a successful social music service. The company on Thursday unveiled Twitter Music, the worst-kept secret in social networking. The service helps users discover music based on what their friends are listening to, along with recommendations from popular artists. “It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists,” Twitter said in a blog post. “It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.” Twitter Music will be available on the web and on Apple’s iPhone at launch, but Twitter plans to expand it to other platforms moving forward.
Twitter reimagines Apple’s failed ‘Ping’ experiment, launches Twitter Music
Published Apr 18th, 2013 8:40AM EDT
Image: Twitter
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
