Since unveiling the Model S P100D last summer, Tesla owners have been obsessed with pushing Tesla’s flagship vehicle to the limit. And with good reason, the Model S P100D is an absolute speed demon capable of going from 0-60 in 2.4 seconds flat. The Model S P100D’s quarter-mile time, meanwhile, is equally impressive. When Tesla originally introduced the P100D, the company boasted that it was capable of completing a quarter-mile run in just 10.78 seconds.

Always keen on upping the ante, Tesla earlier this year rolled out a software update which allows P100D owners to take advantage of a new Ludicrous+ Mode that promises to give their car just a little bit of extra juice. In the days following the aforementioned software update, the industrious folks over at DragTimes took Tesla’s latest and greatest out to a racetrack where they posted a new quarter-mile record time of 10.726 seconds.

Taking things even further, DragTimes over the weekend tweaked their Model S P100 D, removed a few things to make the car lighter, and manged to eek out a slightly faster quarter-mile time of 10.723 seconds.

Crazy enough, the video above was posted yesterday and is already old news. Earlier today we received word that the folks over at HorsepowerFreaks achieved a new quarter-mile record with a blazing fast time of 10.638 seconds. Note that this isn’t just a Tesla record, it’s a record that applies to all four door sedans.

Video of the record setting run can be viewed below.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.