Thanks to Apple having pushed companies like Samsung to step up their game when it comes to smartphone design, everyone expects premium materials when they shop for a flagship phone. It’s interesting, though… why don’t people want the same level of design and build quality in their televisions? Sure you don’t hold a TV when you use it, but they cost even more money and you look at them all the time. A TV is generally also the focal point of your living room, so don’t you want it to feature a gorgeous design?

Good news: there’s a company that puts as much time and thought into the design of its TVs as it does into the quality of its display panels, and you won’t have to pay an arm and a leg to get one.

LeEco’s 4K TVs feature an incredible design, aluminum construction, incredible display panels with HDR 10 support, and price tags you won’t believe. The 43-inch model costs just $649, the 55-inch version is $899, and the huge 65-inch LeEco TV costs $1,399. If you’ve priced premium TVs with 4K resolution and HDR anytime recently, you know that those prices are nuts.

Seriously, if LeEco isn’t on your radar, it needs to be.

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