Amazon is a retailer first and foremost, and today’s massive Prime Day 2016 sales event is a perfect reminder of just how big Amazon is when it comes to retail. You can find almost anything you could possibly want or need for sale on Amazon’s website… and a huge chunk of those items are deeply discounted today for Prime Day. But Amazon is more than that now — the company also makes its own products, and some of them are surprisingly innovative and hugely useful.

Well, guess what: Amazon’s best own-brand products are all on sale today for Prime Day, and we’ll show you all the best deals right here.

As the name of today’s big shopping event might suggest, you’ll need a Prime subscription to enjoy any of these deals. If you don’t already have a Prime subscription, you can sign up for a free 30-day Amazon Prime trial right now and enjoy all the huge Prime Day deals coming today. Make sure you don’t miss anything by following along in our Prime Day 2016 hub.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web.

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