Logos and slogans are spectacular marketing and branding tools that flood our lives. Many of them enter our vocabulary and we end up automatically associating some phrases with certain companies forever. But one graphic designer wants to change all that with his “Honest Slogans” website, which imagines what these logos would say if they cut through all the marketing speak and told the truth.
“A side project I started in 2011, HonestSlogans.com is a collection of well-known brands with more transparent, ‘honest’ slogans that offer more of an insight into what people truly think of them,” Clif Dickens says on his website.
Dickens’ first design the Pepsi honest logo that reads “Is Pepsi okay?” or the question waitresses always ask customers who want Coca-Cola, if it isn’t on the menu. In addition to Pepsi, here are some of the funniest honest slogans created by Dickens, with more of them available at the source link (and yes, they’re pretty much always better than the real thing):
Amazon – Priming us to never leave the house
Apple – $2,000 Facebook machines
Best Buy – Try it out before buying it on Amazon
Burger King – Have it your way: Eat somewhere else
Comcast – Just try leaving us…
Dunking Donuts – America eats a lot of donuts
Ikea – We throw in extra parts just to mess with you
HBO Go – Hoping your ex-roommate’s ex-girlfriend’s stepbrother won’t change the password
Kickstarter – Get money for absolutely anything
Levi’s – Wearable napkins
McDonald’s – Because you only have $4
Netflix – Spend more time searching than actually watching
Pepsi – ‘Is Pepsi okay?’
Starbucks – We serve you decaf if you’re rude
Taco Bell – Also open when you’re sober
Tinder – Wait… which one are you?
The North Face – For outdoor adventurers across school campus
Toblerone – The airport chocolate
U-Haul – No experience driving a large truck? Good luck!
Yelp – Pretend your review matters
Wikipedia – You’re welcome, college students