For a period of time, Android seemed like an unstoppable juggernaut. The mobile platform’s global market share skyrocketed each quarter at breakneck speeds, leaving rival platforms in the dust behind it.
Then, in 2014, Apple finally released iPhones with bigger displays to combat the supersized screens Android users had been enjoying for years. As a result, Apple CEO Tim Cook said that Android users were switching to the iPhone faster than ever, and the company’s holiday quarter was the most profitable quarter any company has even reported.
Now, Samsung is starting to fight back.
Samsung hoped that launching new flagship phones made out of premium materials just like the iPhone would draw interest back to its high-end Galaxy S smartphone line. But the Galaxy S6 and Galaxy S6 edge weren’t enough to help its declining profit. In the new S6 line’s debut quarter, Samsung’s operating profit in its mobile division still plummeted 38%.
Meanwhile, Apple sold 47.5 million iPhones in the June quarter, which was a new record for the period.
If Samsung can’t win new business on merit alone — and its new Galaxy S6 and Note 5 phones are fantastic handsets, mind you — the company will grease the wheels a bit.
Samsung’s “Ultimate Test Drive” program has been aimed at iPhone users for quite some time. The program allows potential customers to pay $1 to use a new Samsung Galaxy smartphone for 30 days at the carrier of their choice. If they like the phone, they can purchase or lease it after the 30-day period is up. Otherwise, the phone can be returned.
Now, Samsung is sweetening the pot. Customers who take a test drive and end up buying the Samsung phone of their choice can get a $100 credit for use in the Google Play app store. What’s more, takers can also trade in their old smartphone and get a $100 check.
More details can be found by following the link below in our source section.