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Even the Best Isn’t Good Enough When You’re Up Against the iPhone 6

Samsung Earnings Q2 2015

This past April, Samsung launched the two best Android smartphones the world has ever seen. They hit every note — in addition to the class-leading displays and blistering performance Samsung phones have always been known for, the Galaxy S6 and Galaxy S6 edge also featured gorgeous designs and premium materials.

Among Android phones, there are no better high-end options in the world than Samsung’s new flagship duo… but it still they still weren’t good enough to help Samsung where it mattered most.

DON’T MISS: We Have Some Bad News About the iPhone 6s

On Tuesday morning, Samsung announced its preliminary unaudited results for the second quarter of 2015. Why was this quarter so important? The company’s new Galaxy S6 and Galaxy S6 edge were released in April, so Q2 2015 finally felt the impact of Samsung’s best ever flagship smartphones.

That impact, as it turns out, wasn’t enough to return Samsung to growth.

For the seventh straight quarter, Samsung’s profit declined in the June quarter of this year. The company said profit fell 4% on year to about $6.12 billion, which is down from $6.26 billion in the year-ago quarter.

An impact from the S6 and S6 edge was clearly felt — Samsung’s profit plummeted about 30% on year in Q1 2015 — but Samsung’s continued decline is a troubling sign that even the company’s flashy new flagships can’t put a dent in the iPhone juggernaut.

In the June quarter, some analysts are expecting Apple to have sold as many as 53 million iPhones. That would mark a staggering 50% increase over the 35.2 million iPhones Apple sold in the same quarter last year. Apple’s big quarter is attributed largely to the continued success of its iPhone 6 and iPhone 6 Plus, which Apple CEO Tim Cook says have been stealing business away from Android at an impressive pace.

Samsung is scheduled to finalize its Q2 results on July 29th.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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