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Leaked document suggests a PS4 price drop is coming later this year

Updated Dec 19th, 2018 9:00PM EST
PS4 Price Drop Rumor

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If you’ve been holding out for a PlayStation 4 price drop, you might be in luck. On Wednesday, WholesomeGamer was tipped off that Sony’s official retail loyalty site, intended to reward verified video game retail employees, is currently running a promotion which gives members the chance to win a PS4, PS Vita and other prizes.

Within the rules of the promotion, Sony lists the ARV (average retail value) of each prize, but here’s the catch: the prices listed don’t match up with the current MSRP of the PS4 or the Vita.

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Here’s a screenshot of the rules with the adjusted ARV:

As you can see, the PS4 is valued at $349.00 and the PS Vita has an ARV of $89.00. On the other hand, Best Buy, Amazon, Target and most other retailers are still selling the PS4 and its various bundles for $400 and the PS Vita for $200.

A $50 price cut on the PS4 wouldn’t come as much of a shock, but the enormous discount on the PS Vita makes us think that the original version of the handheld might be the model included in the promotion.

Regardless of whether or not the leaked document is legitimate, the fact that the Xbox One managed to overtake the PS4 in April might be incentive enough to bring the price down. If a price cut is incoming, we’re sure to hear more about it at E3 2015.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.