T-Mobile is determined to continue stealing customers from its main competitors, and the company early on Tuesday kicked off a brand new campaign that’s targeted specifically at Verizon subscribers.
T-Mobile is urging customers to “never settle” for Verizon, and it’s willing to throw in free phones and service during a 14-day trial period. Additionally, T-Mobile will pay for early termination fees for subscribers who decide to switch over.
“Last week, I said we would hit right back at Verizon — I meant it,” T-Mobile CEO John Legere said. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”
Starting on May 13th, Verizon customers can sign up for the Never Settle Trial. For two weeks, they’ll be able to use both their existing Verizon device and a free new smartphone from T-Mobile, service included.
After the trial, if customers want to ditch Verizon in favor of T-Mobile, the uncarrier will pay off any of Verizon’s ETFs up to $650 “or outstanding device payments when they trade in their phone and get a new one with T-Mobile’s wildly popular Simple Choice plan.”
T-Mobile also started advertising the new special offer, releasing various videos on YouTube under the Never Settle for Verizon campaign (see all eight of them in the playlist below).
The full press release is available after the videos.
T-Mobile Agrees. Never Settle… for Verizon
The Un-carrier encourages Verizon customers to get a taste of what it’s like to never settle with a completely risk free trial for Verizon customers and a new ad campaign
Bellevue, Washington — May 5, 2015, 12:01 a.m. ET — Verizon seems to be spending billions on its latest ad campaign telling you to ‘Never Settle.’ T-Mobile (NYSE: TMUS) couldn’t agree more. So, today the Un-carrier launched the Never Settle Trial, exclusively for Verizon customers, so they can give the Un-carrier a try with no risk or extra out-of-pocket expense.
And, T-Mobile kicked off a new campaign of its own laying out the facts and all the ways wireless users should never settle … like settling for an old carrier that penalizes you for using too much data, locks you into a two-year contract, makes you pay to leave, makes you wait to upgrade your phone, overcharges you outside the country or repossesses your unused data every month.
“Last week, I said we would hit right back at Verizon — I meant it,” said John Legere, president and CEO of T-Mobile. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”
With the Never Settle Trial, Verizon customers port their number to a new T-Mobile smartphone and hold on to their old Verizon phone, just in case. After the trial, if they love the service and want to join the millions switching to the Un-carrier, T-Mobile will pay off any of Verizon’s Early Termination Fees (ETFs) up to $650 or outstanding device payments when they trade in their phone and get a new one with T-Mobile’s wildly popular Simple Choice plan. If it doesn’t work out, the customer just hands in their T-Mobile phone within 14 days, and the Un-carrier will refund any trial costs from using T-Mobile … and any service costs for starting back up with Verizon, like activation or other related fees Verizon regularly charges. The Never Settle Trial starts on May 13, and Verizon customers can sign up through May 31.
At the same time, the Un-carrier is launching a new ad campaign − #NeverSettleforVerizon − highlighting the long list of painful ways Verizon forces its customers to settle for a subpar wireless experience, including…
Paying too much
A slower LTE network
Two-year service contracts
Overages and bill shock
Waiting to upgrade their phones
Being overcharged overseas
Having unused data repossessed every month
Being trapped by ETFs
Music streaming eating up their data
Limited Wi-Fi calling
No guarantee that plan prices won’t go up unexpectedly
And, while Verizon is spending seemingly billions touting their network, T-Mobile is spending billions building out theirs. Not only does the Un-carrier offer America’s fastest nationwide 4G LTE, T-Mobile’s Data Strong™ network has more spectrum capacity per customer than Verizon. T-Mobile’s 4G LTE already covers 275 million Americans and is on pace to reach 300 million this year. And T-Mobile was first to offer its customers cutting-edge technologies like nationwide Voice over LTE and next-generation Wi-Fi calling.
Nearly 57 million Un-carrier customers have already figured out that they don’t have to settle. And more Americans will find out as the ads hit as part of T-Mobile’s national advertising campaign across multiple networks, as well as digital and social media. To see the new spots, visit http://newsroom.t-mobile.com/media-kits/never-settle-for-verizon.htm. To take advantage of the Never Settle Trial, Verizon customers can visit t-mobile.com or a T-Mobile store between May 13 and May 31.
Trial: Restrictions apply; pay-per-use services not included; qualifying postpaid service, deposit, & credit check may be required. Phone trade-in after trial req’d. for continued service. Payout for return to Verizon limited to activation fees for wireless service ; payment made via prepaid card. Additional validation may be req’d. See T-Mobile.com for details.