Research In Motion (RIMM) is largely responsible for shaping the modern smartphone, but the company rested on its laurels and sat still while the rest of the industry underwent a major shift. The result is the debacle RIM faces today. The future of the company now rests squarely on RIM’s next-generation BlackBerry 10 platform, and the world will now get its first official glimpse at the two new smartphones that mark the start of RIM’s comeback attempt. We already know plenty about the BlackBerry Z10 and BlackBerry X10 smartphones thanks to a series of leaks, but today we’ll hear all the key details surrounding these two phones straight from the horse’s mouth. We should also find out preliminary launch details during today’s event, as well as with some details about RIM’s sales and marketing strategies. Our live coverage of RIM’s BlackBerry 10 unveiling follows below.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.