Sony (SNE) has a lot on its plate right now. The Japanese consumer electronics giant’s profit plummeted last quarter despite revenue growth, and its Xperia smartphones have yet to gain traction in many key markets including the United States. It does have one thing going for it, though. As Apple (AAPL) batters Samsung (005930) and continues to chase other Android smartphone vendors such as HTC (2498) and Motorola, Sony says it’s doing fine. “We don’t see much impact to our business as yet of today,” Sony Mobile boss Kunimasa Suzuki told Reuters on Thursday. The company doesn’t appear worried at all that it might step into Apple’s line of fire, and perhaps it’s right to feel safe — Apple recently singled out Sony’s Xperia arc during the San Jose Samsung trial as a smartphone that doesn’t copy the iPhone’s protected designs.


Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.