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As Apple continues to bully Android vendors, Sony shrugs

Sony (SNE) has a lot on its plate right now. The Japanese consumer electronics giant’s profit plummeted last quarter despite revenue growth, and its Xperia smartphones have yet to gain traction in many key markets including the United States. It does have one thing going for it, though. As Apple (AAPL) batters Samsung (005930) and continues to chase other Android smartphone vendors such as HTC (2498) and Motorola, Sony says it’s doing fine. “We don’t see much impact to our business as yet of today,” Sony Mobile boss Kunimasa Suzuki told Reuters on Thursday. The company doesn’t appear worried at all that it might step into Apple’s line of fire, and perhaps it’s right to feel safe — Apple recently singled out Sony’s Xperia arc during the San Jose Samsung trial as a smartphone that doesn’t copy the iPhone’s protected designs.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.