Nokia’s (NOK) foray into the world of Windows Phones hasn’t gone as well as expected but Bloomberg reports that the company is hoping to have a fresh start by announcing its first Windows Phone 8 smartphones as early as September 5th at its Nokia World conference in Helsinki. An unnamed source told Bloomberg that multiple devices will be announced in early September and will go on sale later in the year, just before the holiday season. Nokia is also hoping to get its Windows Phone 8 announcement in before Apple (AAPL) dominates the tech world’s attention when it announces its new iPhone one week later on September 12th.


Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.