Kazuo Hirai was appointed Sony’s new chief executive on Wednesday and one day later, the company reported a wider than expected loss in the third fiscal quarter of 2011 that sent its stock tumbling more than 6% in early trading. The firm posted an operating loss of $1.2 billion on $23.4 billion in revenue, down more than 17% compared to the same quarter in fiscal 2010, and its net loss for the quarter totaled $2 billion. Sony also said it now anticipates a full-year loss of $2.9 billion, more than twice its earlier projection of $1.2 billion. The flooding in Thailand was seen as contributing to Sony’s poor performance in the third quarter, but the company noted that its hefty losses were “primarily due to an impairment loss on the shares of S-LCD, which were sold in January 2012, and the recording of a valuation allowance on deferred tax assets at Sony Ericsson.” The company cut its full-year PlayStation 3 console sales forecast to 14 million units from 15 million, and it trimmed its full-year digital camera sales forecast to 21 million units from earlier estimates of 23 million.