It’s official: invitations for Apple’s iPhone event are now being sent to the media. As had been rumored, this year’s iPhone unveiling will be held on Apple’s campus in Cupertino, California as opposed to Apple’s standard venue, the Moscone Center in San Francisco. The press conference will begin at 10:00 a.m. Pacific, 1:00 p.m. Eastern, and BGR will be bringing you all the news as it breaks.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.