Apple issued an update to its Apple TV product on Monday that will allow users to stream purchased high-definition TV shows directly from iTunes. Specifically, Apple says the update will enable:
- iTunes TV Shows: Purchase your favorite TV shows directly from the iTunes Store, and watch the shows you already own, commercial-free in HD.
- Vimeo: Browse and play videos from Vimeo, access your video inbox, and mark videos you want to watch later.
When Apple first launched the Apple TV, it only allowed users to rent movies and shows and there was not an option to purchase titles for permanent ownership. For users in the U.S., Apple has also rolled out preliminary iCloud support with this update, allowing users to re-download some purchased television shows, though movie support is not yet available.