We have just been told that beginning January 23rd, AT&T will be starting a handset trade-in program. This is the same day AT&T’s new SMS plans are set to take effect. AT&T devices as well as phones from other carriers will be eligible for the trade-in offer. Outside of applying the resulting credit toward a new purchase at AT&T, the carrier will also give you the option of taking a check or donating the money to charity, which AT&T will do for you on your behalf. And you thought Christmas was only in the month of December? Hit the break for a full shot of an internal AT&T document that details the new program.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.