According to an unconfirmed report in The Telegraph Sunday morning, Apple has abandoned its plans to develop an integrated SIM card for the iPhone. The report, which cites a senior source at a mobile operator, suggests that Apple backed down from its plans in light of pressures from European carriers. Apple was rumored to be developing an integrated SIM card that would be commissionable by multiple operators. This would allow Apple to exclude carriers from the sale process. It would also allow customers to easily transfer their service from one carrier to another without the need to obtain a new SIM card or purchase a new handset. Following purported threats from European carriers that would refuse to subsidize the high cost of the iPhone if Apple decided to implement its new SIM, Apple is now said to have ceased development. “Apple has long been trying to build closer and closer relationships and cut out the operators,” The Telegraph’s source stated. “But this time they have been sent back to the drawing board with their tails between their legs.”

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.