Amazing Alex and the cruelty of the mobile app market

By on July 30, 2012 at 11:00 AM.

Amazing Alex and the cruelty of the mobile app market

Amazing Alex Sales

18 days after it debuted in the iOS App Store, “Amazing Alex” has dropped to No.10 on Apple’s (AAPL) paid iOS app chart and to No.99 on Apple’s list of top-grossing apps. Rovio’s new franchise launched in a blaze of publicity two weeks ago, hitting the No.1 position a mere eight hours after it became available. The developer’s original mega hit, “Angry Birds,” took more than four months to reach the top of the chart — but once it did, it stayed in the top-10 for more than two years. More →

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Amazing Alex, the App Store’s No.1 paid app, will hit more platforms soon

By on July 13, 2012 at 6:30 PM.

Amazing Alex, the App Store’s No.1 paid app, will hit more platforms soon

Amazing Alex Windows Mac

Windows and Mac users worried about not being able to play Rovio’s new hit iOS and Android game Amazing Alex can rest easy: Rovio has not forsaken you. Per The Verge, Rovio’s newest game will be available on Windows PCs, Windows Phone devices and Mac OS computers in the near future. The company’s official Twitter feed says that the Windows and Mac versions of the game “are to come later, post launch,” although there is currently no timeline for when the new versions of the game will be released. Rovio launched Amazing Alex for iOS and Android devices earlier this week and it quickly became the iOS App Store’s top paid app. More →

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Amazing Alex first impressions: It’s clever but it needs some bad guys

By on July 12, 2012 at 3:40 PM.

Amazing Alex first impressions: It’s clever but it needs some bad guys

Amazing Alex Review

When the history of gaming is written, Rovio’s Angry Birds will to be touchscreen device games what Super Mario Bros. was to 8-bit consoles — that is, the seminal title that helped bring an emerging gaming platform into the mainstream. Rovio has certainly set a high bar for itself and the release of Amazing Alex on Thursday is the company’s attempt to show it can do much more than simply fling birds with slingshots. While Amazing Alex is definitely a clever puzzle game with an intriguing setup, it lacks the visceral sense of immediacy that made Angry Birds so much fun. More →

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Rovio and the ‘Amazing Alex’ gamble

By on July 12, 2012 at 12:40 PM.

Rovio and the ‘Amazing Alex’ gamble

Amazing Alex Launch Analysis

At 12:00 p.m. EST, “Amazing Alex” hit the No.1 iPhone paid app position in America; eight hours is possibly the fastest move to No.1 ever by a non-franchise, non-movie tie-in app. Amazing Alex arrives on iOS and Android more than two and a half years after the “Angry Birds” series launched in December 2009 and proceeded to rack up 1 Billion downloads across smartphones, tablets and computers. The competition in the mobile gaming market is far harsher than it was two years ago, and Rovio is taking a risk with its new game. Angry Birds was fast, kinetic and dumb. Its appeal was universal because it demanded very little from players. Amazing Alex is slow, static and smart. It is based on the famously difficult “The Incredible Machine” brain-twister — an MS-DOS smash hit from back in 1992. More →

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Tired of flinging birds at pigs, Rovio launches Amazing Alex for iOS and Android [video]

By on July 12, 2012 at 10:35 AM.

Tired of flinging birds at pigs, Rovio launches Amazing Alex for iOS and Android [video]

Amazing Alex Launch

Rovio wants its fans to know that it’s more than a one-trick birdie. The pride of Finnish mobile gaming on Thursday finally released Amazing Alex for iOS and Android devices, a game that features an even more diverse array of physics-based puzzles than the company’s classic Angry Birds. The game is priced at $0.99 for the iPhone and Android devices, and at $2.99 for iPad or Android tablet users willing to pay extra for the Amazing Alex HD edition. Android’s Google Play marketplace also offers a free trial version of the game that serves as a demo for the full game. An early gameplay video of the new Rovio game is posted below.

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Rovio’s Amazing Alex for Android and iOS to launch July 12th [video]

By on July 10, 2012 at 6:20 PM.

Rovio’s Amazing Alex for Android and iOS to launch July 12th [video]

Amazing Alex Release Date

Rovio on Tuesday announced that the company’s follow-up to its popular Angry Birds franchise will launch this week. Amazing Alex revolves around a curious young boy known as Alex, who loves to build different things. The game includes hundreds of physics-based puzzles, and even allows users to create and share their own designs. Expectations are high for Rovio as its first game surpassed one billion downloads and generated more than $106 million for the gaming company in 2011. Amazing Alex will be available on Android and iOS beginning Thursday, July 12th. Rovio’s video announcement follows below. More →

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Angry Birds follow-up dubbed ‘Amazing Alex’

By on May 11, 2012 at 8:45 PM.

Angry Birds follow-up dubbed ‘Amazing Alex’

Amazing Alex Announced

Rovio earlier this week confirmed that it bought the IP for the game Casey’s Contraptions. The company’s founder and CEO Mikael Hed revealed to Finnish TV channel Yle on Friday that the game will have an educational element and revolve around Alex, a curious young boy who loves to build things. “The quality pressure is high. We want to maintain the high standard Angry Birds fans have come to enjoy,” Hed said. “Amazing Alex” is scheduled to be released this summer on iOS and Android, then “extending to further platforms rapidly after that,” the CEO previously said. More →

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