Apple looking for record industry approval of cloud music service [Updated]

According to Peter Kafka over at All Things D, Apple’s presumed cloud-based music service will not be all that dissimilar from Amazon’s. The report details that Apple, like Amazon, will allow iTunes users to store newly purchased tracks and already-owned digital music in an online locker. Unlike Amazon, however, the Cupertino company is looking for deals with major record labels.“They’ve been very aggressive and thoughtful about it,” said an industry executive speaking with Kafka. “It feels like they want to go pretty soon.” The report also notes that the industry buy-in and licensing will allow Apple to store a single, master copy of a digital music file on its services and share that file with authorized users — making the company’s storage schema much more streamlined. Amazon’s Cloud Drive implementation is based on its S3 storage service and functions more like a cloud-based hard drive — every time a user buys a track it’s uploaded to that specific users online locker. “Sources tell me that Apple has already procured deals from at least two of the big four labels (Universal Music Group, Warner Music Group, Sony and EMI) within the last two months,” writes Kafka. “One source tells me Apple content boss Eddy Cue will be in New York tomorrow to try to finalize remaining deals.” Apple has some experience with cloud-based services as it has offered its MobileMe service — formerly iTools and .Mac — since early 2000.

UPDATE: CNET is now reporting that Apple and Warner Music Group reached a deal this afternoon: “Apple has an agreement with Warner Music Group to offer the record label’s tracks on iTunes’ upcoming cloud-music service.”

Read [All Things D] Read [CNET]

blog comments powered by Disqus