HTC will slowly but surely customize Windows Phone 7′s user interface

Software

With all the time, effort, and, to be frank, money that HTC has invested into its Sense UI and now Sense services, it was a bit of a surprise to see the company take a hands-off approach to Windows Phone 7. The operating system’s reprieve may be, however, only temporary. In an interview with Forbes Mobilized blog, HTC’s head of user experience, Drew Bamford, noted that his company has a good working relationship with Microsoft and that it “expects to do more over time” with the Windows Phone 7 user interface.

“HTC’s goal is for the Sense experience to span all of our products,” said Mr. Bamford. “Microsoft has its own goal of consistency across Windows Phone 7 products. I think it comes down to working closely with Microsoft to do as much as we can.”

One of the beauties of WP7 is, in our opinion, the consistency that Bamford mentions. Hopefully, his company can add its own flair to the user experience without affecting the timeliness and delivery of operating system updates.

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44 Comments
  • Kiriuskris

    “Hopefully, his company can add its own flair to the user experience without affecting the timeliness and delivery of operating system updates.”

    With my Droid Incredible, ain’t this the God honest truth.

    • CJ

      Lets be honest, we all know that’s not going to happen. If Microsoft’s goal is to keep the experience exactly the same across all WP7 devices it can’t allow manufacturers to add their own customizations beyond having a live tile/hub thingy. Those customizations would delay updates being rolled out to the phones after Microsoft releases them. Microsoft already has a problem on it’s hands with that as the carriers have already made it known that updates will have to go through them. So, to sum it up: you’ve got Microsofts testing + the manufacturers testing + the carriers testing = delays!

      • Anonymous

        ugly forever !

      • uDummy

        Yeah! cause 16 icons on the screen at one time is much prettier! or… ah.. .12 icons and one widget. Or 2 widgets and 8 icons… cause clutter is pretty.

  • Anonymous

    Well if it’s just improving the HTC hub, then MS updates won’t be a problem.

  • http://twitter.com/mistercarter7 Mike Gonzalez

    really, people do not want their stupid HTC Sense, if they really want to pull it off, then why the hell dont they make their own OS called Sense??! i want stock Android and i want WP7 as it’s known right now cuz i just want the updates to arrive on time, not 3 months later if so

    • Anonymous

      Htc sense/ touch flo 3d is the ONLY reason you even have wp7. Htc single handedly gave MS an extra year and a half to turn Windows Mobile 7 to Windows Phone 7. Stop whining and take widgets off if you don’t like them. The Android market is full of all types of widgets and over half copy htc. If having the best widgets is not for you then cool there are thousands like you, all you have to is google it then do it, 30 seconds later no more sense…

      • http://pulse.yahoo.com/_2SQQCAN7ZQ4PGUKAY7NIMEWDUU cyberstoic

        And I agree with that to a point, and the point is this: The end user MUST be able to actually take them off. That way if I don”t like the embellishments that HTC adds on WinPhone7 or that Moto adds Blur to Android, or Samsung Wizzing on their phones, then I should be able to turn it off without having to root my device.

    • Anonymous

      There is an easy solution to not having Sense, don’t buy an HTC device, problem solved!

  • Anonymous

    Stock Android is boring. Sense adds a lot of features amd UI enhancements. Sense does not slow updates. The Evo was the first carrier phone to get Froyo. The people that bash Sense are idiots.

    • Norm

      Well I’m going to have to agree with you. The DROID experience comes down to the manufactures preferences. You have so much choice with DROID and the DROID OS that if you don’t like Sense you can DOES another type of DROID. In fact, just wait a month and multiple new DRODIs will be available.

      • jay_max

        You have even more choice with Android, than with Verizon’s neutered version of it.

  • Matthew Rabinowitz

    Please Microsoft DO NOT allow the likes of HTC to do this. It’s a fail in the making. Keep theUi consistent and improve over time with updates. Nobody wants “Sense”

    • Anonymous

      I do

    • Dave

      Excuse me! I do, as do many others do as well.

      I can’t see HTC getting very far with this with Microsoft. A hub, maybe, but nothing more. I think HTC will continue to put out WP7 devices because they are relativily easy to do….stick the OS on the hardware and away you go. However their real innovation will be what they do with Android. They can build and shape Android devices any way they like and distinguish themselves in the market. They can push the envelope. They can be creative. They can explore new things. Opposed to the bland WP7 devices that are all the same, and MUST conform to the same cookie sheet strangle hold.

      I think WP will be successful over time, but it is going to be the OEMs using Android as their base that push the real innovation.

      Dave

    • http://twitter.com/ChazClout ChazClout

      I agree with you which is why I went from a HTC hero to the Nexus one to the Nexus S.

      I got stung real hard by the GSM HTC Hero update to 2.1 that I vowed to never own a phone that has been interfered with and have been happy ever since.

      Keep the Sense stuff separate from WP7 please HTC.

    • Just Visiting

      Agree! The beauty of the Metro UI would be completely diminished with Sense overlapping it. If HTC wants more than the app hub the Microsoft is giving them, then they need to step off! Sense is for icon based UI’s (i.e. Android).

    • http://twitter.com/hgcowner KlownGoblin

      lol yeah mathew your opinion is the same everyone elses too right? what kind of narrow minded crap is that?

  • Anonymous

    I returned HD7 for refund. Because there had some crashed by HTC Sense, lack of IM clients, and another issues.

    • http://twitter.com/rdubmu Robert Mutton

      Don’t post stuff if you don’t know what you are talking about, “I returned HD7 for a refund because HTC Sense crashed’ well you should probably understand that it doesn’t have HTC Sense on it anywhere.

    • http://twitter.com/hgcowner KlownGoblin

      go back to your stupid iphone fanboy, i highly doubt an android user would be stupid enough to say that.

  • http://www.twitter.com/frafdez Frank Fernandez

    Custom UX on any device just creates confusion. It also makes updating the OS by the creator virtually impossible. I think that the customization companies like HTC want are just marketing ploys. If the product works well, it will sell itself.

    • Anonymous

      Makes updates virtually impossible? Then please tell me how htc has been the leader in updates? How did the Evo get Froyo before stock Android devices? It was the first carrier phone to get it, and is rumored to be the first carrier phone to get Gingerbread. Sense be damned!

      • http://www.twitter.com/frafdez Frank Fernandez

        Let me clarify, virtually impossible without cosiderable manufacturer intervention (to update their extensions). I’ve had windows mobile phones before and the experience when it comes to updates is ridiculous not to mention the fact that manufactures don’t think it makes financial sense to provide those updates, just buy their new phone if you want the updated OS. Not sure why you bring up android at all, this post is about WP7, but I am most likely wasting my time replying anyway.

      • Anonymous

        It is as much about Sense, as Winmo. I brought up Android to point out examples of how htc updates in a timely manner, even with Sense. Still, you claim in your response that they don’t update, and want you to buy new hardware. You are wrong. I have received several updates to my Evo in just the 5 months I’ve had it, one being a new OS. Now, another update, with the new OS is on its way. Then, by summer, the next version of the OS (honeycomb) will arrive. Htc certainly updates current phones, and apparrently Sense is no hinderence.

  • http://twitter.com/j_nathaniel Jason

    If they build in the option to disable their customizations should I not like them there really is no problem with this. I do not like what they did to Windows Mobile but HTC has done a better job with Sense on Android. Light customization and USEFUL app integration might be good…but only if they can control themselves and keep it simple.

  • Bill_gats342

    WP7 UI looks butt ugly, so anything HTC does will be an improvement.

    • Anonymous

      You got that right!

      • Anonymous

        ditto

  • Anonymous

    Why do they have to do this? Why can’t they put all that junk in the app market and let customers decide if they want it or not. All these companies are turning Android into shit by stripping original codes and implementing their own crap. Android is a completle open platform until OEMs get their dirty hands on it. Microsoft please don’t let OEMs turn your hard work into garage.

    • YessirDunSon

      Agreed. HTC ruined or never fixed Exchange on the EVO 4G when Froyo got pushed. I’ll never trust them again.

  • Anonymous

    here we go again with htc’s horrible UI

  • http://rmbo47.myopenid.com/ rmbo47

    Maybe I’m just nit-picking, but the gap along the right side of the screen that forces the tiles to be shifted to the left looks hideous. There has to be a better way to handle that. Let the tiles fill the screen and use a flicking gesture to get tot he next screen, just like iOS or Android or WebOS. Sure, function is priority 1, but if Apple has taught us anything it’s that the blending of form + function is critical to sales.

  • http://twitter.com/bravadomizzou Raymond Holland

    HTC should make all of their phones capable of running iOS, WinPhone7, and Android, that would win me over in an instant.

    • UBigDummie

      You should call in stupid or somethin … iOS is PROPRIETARY, which means Apple would never allow iOS to be installed in a device by a different phone maker without owning the whole process.

  • http://twitter.com/crobcary Chris Cary

    This is ridiculous.

    If you’re a hardware manufacturer creating products that span three different mobile platforms, and you’re creating an additional UI layer for each mobile platform to “unify the user experience,” then you might as well save yourself the extra expenditure of programming for each platform, user support for each platform, and configuring each product for a different platform’s hardware specifications and just create your own damn platform!

    HTC: users have two loyalties; primarily to the mobile platform and then secondarily to the hardware manufacturer. An Android user does not want the same user experience as the WinMo 6.5 user as the Windows Phone 7 user. They want the idiosyncracies, the intuitions and the directives of THAT particular platform.

    To “unify” different platforms under the same OEM UI is honestly somewhat disingenuous, and can be confusing to the end user. For example, Android and Windows Mobile may LOOK the same with Sense, but what if one user moves from one to the other? “Oh, my apps don’t work any more, but why not? It seems like the same.”

    It appears that HTC is trying to have the cakes of both hardware and software manufacturer, and it’s just coming off as excessive.

    • Anonymous

      Any sane person would also agree that it’s ridiculous, which is exactly why I think HTC is indeed developing its own software. Unified interfaces and services regardless of hardware and operating system? Great strategy to push customers towards an OS of your own down the line.

      • yaNeedBoots!

        Sense is the closest its got to its own OS lol. Sorry but you can’t make an operating system out of plain ole powder. uNeedFoundationB*tch! rofl

  • http://www.apexcarpentryinc.com/blog/ Salt Lake Carpenter

    I prefer Sense on the Incredible over what Motorola has on the Droids. They can only improve the UI. That is what is great about Android. The customer can choose which version they want. Windows Mobile needs the same thing to grow market share.

  • Winski

    Slowly but surely….hummm..that sounds like something Balmer would tell Dell or Acer! Good luck with that… Winders Mobile version 359 will be announced Monday for delivery in 2334… Good luck until then..AND that will be a stable platform for the hardware being used TODAY!

    These clowns will find out soon enough about Balmer and his garden of weeds… ABSOLUTELY, PROVEN TRASH.

  • http://twitter.com/RodT3 RodT3

    doesn’t really matter if they cant beat Samsung. The latest offering was ass.

  • numetheus

    SenseUI made perfect sense back when Windows Mobile was around and had an interface that was so ugly people sought to cover it up. Windows mobile had an entire market of completely new interfaces that flourished because nobody liked how Windows Mobile looked. But, now a days SenseUI on Android and Windows Phone 7 isn’t needed as much because they are both beautiful interfaces by themselves. I can’t imagine how SenseUI would make WP7 look better than it already is.

  • WordUp

    HTC: Hands off the email client. You absolutely ruined the experience for me on the EVO 4G.

  • Drforster

    Yep. HTC will screw up everthing if they are allowed. This is where Android downfall is going to happen. Too many custom UI’s.

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