Amazon announced today that it has added a dedicated Xbox LIVE store to its myriad of electronic storefronts. This latest partnership allows customers to purchase Xbox LIVE Arcade games, subscription cards and Microsoft points directly from Amazon. Customers who purchase Xbox LIVE content from Amazon will be provided with a digitally-delivered code that they can redeem via their own console or give as a gift to an Xbox 360 owner. The ability to give a select Xbox LIVE Arcade game as a gift is a feature unique to Amazon’s store — previously, all Xbox LIVE Arcade games had to be purchased through an Xbox 360 console which made it difficult for a non-gamer to give such a gift. The Xbox LIVE store also features Amazon’s typical recommendation system and online customer reviews. Check it out and let us know what you think.