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Genius Bar

Apple Genius Bar

Pictures emerge of Apple’s secret iPhone calibration machine

March 14th, 2017

Apple is weirdly protective over the repair system that goes on at the Apple Store. You’d think that there aren’t many secrets to do with replacing glass screens and fixing iPhones that have gone for a swim in the toilet, but in Apple’s secret walled garden, everything is a trade secret. Motherboard‘s Jason Koebler has …

Former Apple engineer can’t get a job at the Genius Bar

September 6th, 2016

Questions are being asked of Apple’s hiring practices after a highly respected former engineer at the tech giant was turned down for a job at Apple’s Genius Bar. In a Sept. 3 Opinion piece in the New York Times, writer Ashton Applewhite tells the story of adventures in aging while seeking employment.

Apple testing new Genius Bar setup to boost capacity

July 2nd, 2012

The next time Apple fans head to their local stores for a Genius Bar consultation, they might notice some slight changes. ifoApplestore writes that Apple stores are changing their Genius Bar layouts ever-so-slightly to help accomodate more customers and to get their questions answered more quickly. Specifically, ifoApplestore says that the new layout being tested in an Apple …

Apple Retail boss jumps ship, headed to JC Penney

June 14th, 2011

Apple’s head of retail is leaving the company to become President of JC Penney, Bloomberg said in a wire report. Prior to the move, Ron Johnson lead Apple’s retail strategy and was responsible for its overall performance according to his executive bio on the Apple website. Apple’s retail business reeled in $3.19 billion in revenue …

Apple retail turns 10

May 19th, 2011

Apple’s first foray into retail was a giant question mark on May 19th, 2001, when Apple opened the doors to its first two retail locations in Glendale, CA and McLean, VA. Ten years later, Apple’s retail stores are a crucial piece of the puzzle that has been assembled to create a customer experience unlike any other. “Apple …

Apple may give retail outlets ‘Apple Store 2.0’ makeover

May 18th, 2011

Apple is giving its Apple Stores a “Apple Store 2.0” makeover, according to a rumor from 9to5 Mac. Reportedly, the stores — with design input from Steve Jobs himself — will feature new designated “startup session” areas where, presumably, new customers will be taught how to use and setup their new products. Similarly, Apple will …

Apple iPhone/iPad app coming tomorrow?

June 14th, 2010

We don’t have too, too much info on this one, but one of our Apple sources let us know about an Apple-created application for the iPhone and iPad that is set to be released tomorrow. We’re told it’s a general service application that’s more or less a mobile version of the website, in an …