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Gwyneth Paltrow’s Goop responds after NASA calls BS on ‘healing’ stickers

Published Jun 23rd, 2017 9:02AM EDT
goop stickers

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What do you do when you have too much money? Most of us never have to worry about such things, but oftentimes celebrities find themselves with piles of cash and nothing to spend it on. Sometimes they go on benders, or buy a private island, but in Gwyneth Paltrow’s case, she started a “wellness” company that is now trying to help sell special stickers that it claims can cure you of anxiety, balance your body’s “natural frequency,” and even relieve pain. Now, NASA — you know, that little group that does actual science — is calling BS on the whole thing.

NASA, which typically doesn’t even bother to address ridiculous pseudoscience like what Goop is trying to peddle, was looped in thanks to Goop’s claims that the “Body Vibes” stickers utilize “NASA space suit material” made of “conductive carbon” to perform their magical healing feats. Gizmodo went right to NASA to ask for clarification on this mythical material and got a rather blunt response.

Apparently, NASA astronauts “do not have any conductive carbon material lining the spacesuits,” according to a rep from NASA’s spacewalk office. Pressed further, and presented with this counter-claim, one of the people behind the Body Vibes stickers claimed that he “found a way to tap into the human body’s bio-frequency,” while hedging his claims by saying that all the research that proves he’s telling the truth is confidential.

A former NASA human research scientist responded to Goop’s claims by simply calling it “a load of BS,” which is really all you need to know about how close to reality any of the company’s claims actually are. Upon learning of the Gizmodo story, Goop pulled any mention of NASA from its website, and released the following statement:

As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.