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Oreo offers $50,000 to anyone who can guess its brand new ‘Mystery’ flavor

Published Sep 15th, 2019 9:01AM EDT
Oreo Cookies
Image: Gene J Puskar/AP/Shutterstock

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If you’ve got a sophisticated or discerning palette, you may want to get in on this new Oreo promotion Nabisco is running. While Nabisco is certainly no stranger to releasing mysterious Oreo flavors, the company is upping the ante considerably this year. Specifically, folks who can identify the flavor of a new type of Oreo will be eligible for a chance to win $50,000.

The new mystery flavored Oreos will start hitting store shelves on Monday, September 16 and will remain in-stock until November 10. The cookies themselves will look exactly like the current classic black-and-white Oreos, but the flavored creme on the inside could be anything. Interestingly enough, Nabisco notes that the Mystery Oreo could be a completely new flavor or even a “combination of two current Oreo flavors.”

In an effort to keep Oreo cookie fans engaged, and in a clever bit of marketing designed to boost sales, a Nabisco spokesperson relayed the following to Delish:

While the first hint is in the taste of the creme, Oreo is releasing three different Mystery OREO packs with different clues on each. Collect all three to be sure your flavor profile adds up.

Oreo fans — and let’s be honest, who isn’t an Oreo fan? — will be able to submit their guesses on And to sweeten the deal, so to speak, you’ll be able to submit upwards of 25 guesses every single day. So while we don’t recommend it, you’ll be able to submit as many as 1,350 guesses for the duration of the contest in an effort to be eligible for that cool 50 grand.

Lastly, Oreo also engaged in a bit of Stranger Things cross-promotion with actor Gaten Matarazzo:

Yoni Heisler Contributing Writer

Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.

When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.